A farmacêutica Cimed, do empresário João Adibe, firmou uma joint venture com a Globo para atuar no segmento de produtos infantis de cuidados com o bebê.
A nova empresa, chamada provisoriamente de NewCo Cimed, será responsável pelo licenciamento de marcas infantis para a própria Cimed, com o objetivo de ampliar a visibilidade da linha.
Além da Globo e da Cimed, a Joatinga Capital — empresa ligada ao apresentador Luciano Huck — terá uma participação minoritária de 5% no novo negócio.
O acordo inclui um compromisso de investimento publicitário nos canais da Globo pelos próximos cinco anos, reforçando a estratégia de entrada da Cimed no mercado infantil, que começou em abril com o lançamento da linha João e Maria, promovida no programa Domingão com o Huck.
O negócio ainda aguarda aprovação do CADE Conselho Administrativo de Defesa Econômica.
Para melhor experiência e navegação, nosso site utiliza cookies, de acordo com a nossa Política de Privacidade. Ao clicar em “aceito”, você concorda com o armazenamento de cookies no seu dispositivo.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duração
Descrição
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
