A Licensing International anunciou os vencedores da International Licensing Awards 2019, durante a maior feira de licenciamento de marcas e personagens do mundo, a Licensing Expo Las Vegas.
Pela primeira vez, todo o processo – desde a candidatura até a votação dos finalistas – ocorreu totalmente online, o que resultou em uma maior diversidade de vencedores quando comparado aos últimos anos. Mais de 600 inscrições foram julgadas por 150 executivos de 18 países.
“2018 foi um ano incrível para nossa indústria, o que se reflete nesta lista de vencedores e homenageados”, disse a presidente da Licensing International, Maura Regan. “É particulamente gratificante ver a natureza cada vez mais internacional do negócio de licenciamento refletida em todo o processo de premiação. Parabéns aos vencedores desta noite, que demonstraram a criatividade e a inovação que fazem a nossa indústria global funcionar”, finaliza Regan.
GANHADORES DO LICENSING AWARDS 2019
MELHORES PRODUTOS LICENCIADOS
APPAREL / FOOTWEAR / ACCESSORIES – Spirit Halloween for the Fortnite costumes and accessories range
APPLIANCE / AUTOMOTIVE / HOUSEWARES / ELECTRONICS – Ion Audio for the Ford Mustang LP record player
TOYS / GAMES / NOVELTIES FOR AGES 0-12 – (Tie) Lego for the Harry Potter range AND Jazwares for the Fortnite Llama Loot Piñata
APPS / SOFTWARE / VIDEO GAMES – Kano for the Harry Potter Coding Kit
FOOD / BEVERAGE – The Ruprecht Company for the Tony Roma’s range
HEALTH & BEAUTY AIDS – ASOS/CREA Cosmetics for the Crayola Beauty Range
HOME DÉCOR – Crate & Kids for the Sesame Street furniture and décor range
PUBLISHING / BACK-TO-SCHOOL – Moleskine for Super Mario notebook and stationary range
TOYS / GAMES / NOVELTIES FOR AGES 13+ – Hasbro for Fortnite Monopoly
MELHORES MARCAS LICENCIADAS
ART / DESIGN / CELEBRITY / FASHION BRAND – The Very Hungry Caterpillar / World of Eric Carle by Eric Carle Studio, LLC & The Joester Loria Group
DIGITAL / APP / VIDEO GAME BRAND – Fortnite by Epic Games
CORPORATE BRAND – The Goodyear Tire & Rubber Co. by The Goodyear Tire & Rubber Co.
ENTERTAINMENT / CHARACTER BRAND: ANIMATED – L.O.L. Surprise! by MGA Entertainment
ENTERTAINMENT / CHARACTER BRAND: LIVE-ACTION – Harry Potter by Warner Bros. Consumer Products
FOOD / BEVERAGE / RESTAURANT BRAND – Hershey’s Reese’s by The Hershey Company
SPORTS / COLLEGIATE BRAND – NFLPA by NFLPA
OUTRAS PREMIAÇÕES
BEST LICENSED PROMOTION – Home Alone Again by 20th Century Fox / Google Assistant
BEST LICENSED COLLABORATION – The Peanuts Global Artist Collective by Peanuts Worldwide
BEST EXPERIENTIAL OR LOCATION-BASED INITIATIVE – Camp Master Chef by Cerdanya / Endemol Shine North America
BEST RETAILER FOR A CHARACTER / ENTERTAINMENT INITIATIVE – Galéries Lafayette for Wizarding World
BEST RETAILER FOR A CORPORATE / LIFESTYLE/ SPORTS INITIATIVE – Forever 21 for Coca Cola
THE NEWCOMER AWARD – Fortnite by Epic Games
COMMUNITY CHOICE AWARD – Funko for Warhammer 40,000 figurines
Fonte: Abral – Licensing International.
